Unconditionally Kind

50% Treat. 50% Supplement. 100% Love.

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50% Treat. 50% Supplement. 100% Love.

A pet’s love is unconditional. They don’t care how much money you have or how many followers you—or they—have. They just want to be with you. And you know your four-legged bundle of joy deserves something as pure as they are.

We understand because we’re pet parents, too. Our treats are made from human quality ingredients and backed with more than 160 years of expertise. With a natural premium oil base for a flavor pets love and nutrients for optimal nutrition, Simply Kind Hearted treats are as unconditional as the love you share.

Treats for Cats   Treats for Dogs

Treats for holistic health

Simply Kind Hearted cat and dog treats are crafted with essential vitamins and nutrients for proactive health and wellness. They’re 50% treat, 50% supplement and 100% delicious.

  • Human Grade Icon Hooman Quality Ingredients
  • Vitamins Icon Essential Vitamins
  • Premium Oils Icon Premium Oils
  • Immunity Icon Immunity
  • Non-GMO icon Non-GMO
  • Icon No Sugar Added No Sugar Added*

Roscoe just can't wait for Munchables

Treats for cats

Kitties love our lickable and crunchy daily treats. And so will you.

Simply Kind Hearted Squeezables treats are made with premium oils that contain Omega 3 & 6 to promote overall well-being and every day bonding moments.

  • Hairball Icon Hairball Control
  • Vitamins Icon Essential Vitamins
  • Icon Healthy Cells Healthy Cells
  • Digestion Icon Digestion
  • Skin and Coat Icon Skin & Coat
  • Icon Heart Healthy Heart
  • Vision Icon Vision
  • Claws Icon Firm Claws

Squeeze Daily

Our treats taste great straight from the tube, on your finger, or on food as a topper. Let your fur kid choose.

Enjoy on Food Enjoy by hand Enjoy from the tube
Cat Licking Screen
Licking Screen Not Recommended
Jasper munched Eddie's arm until he got some Munchables

Jasper munched Eddie's arm until he got some Munchables.

Simply Kind Hearted Munchables treats are made with high quality ingredients, including whey protein and coconut oil. These fun crunchy treats come in grain free options and flavors kitties can’t resist.

  • Grass Icon Grass
  • Hairball Icon Hairball Control
  • Milk Icon Milk
  • Vitamins Icon Essential Vitamins
  • Immunity Icon Immunity
  • Cheese Icon Cheese
  • Skin and Coat Icon Skin & Coat
  • Mint Icon Mint
  • Dental Icon Dental
Cat Milk Replacement
Kitten drinking cat milk replacement

Nutritional support for kittens and cats

Simply Kind Hearted Cat Milk Replacement offers vitamins and nutrients to promote healthy kitten development and support pregnant, lactating, old or weak cats.

Cat Milk Replacement

A powdered cat milk substitute for kittens and cats

  • Supports heart health and vision
  • Made with essential vitamins, milk and whey protein
  • Promotes healthy growth
  • Non-GMO
Renley loves Squeezables for Dogs

Sometimes Renley hitches a ride. Kyle’s good for it.

Treats
for Dogs

heart heart

Simply Kind Hearted Squeezables treats are made with premium oils that contain Omega 3 & 6 so you never have to choose between a treat your dog wants and the nutrients they need.

  • Vitamins Icon Essential Vitamins
  • Skin and Coat Icon Skin & Coat
  • Muscle Icon Muscle

Squeeze Daily

Our treats taste great straight from the tube, on your finger, or on food as a topper. Let your fur kid choose.

Mishka loves being in the middle to get a big squeeze

Mishka loves being in the middle to get a big squeeze.

Enjoy Squeezables on Food Enjoy Squeezables by hand Enjoy Squeezables from Tube
Squeeze the tube but you can squeeze your dog too

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Is your cat or dog a fan?

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On movie night, Joe likes popcorn. Hazel likes Munchables.

On movie night, Joe munches on popcorn. Hazel munches on Munchables.

Gulliver loves lickable treats

Gulliver loves getting a Squeeze from Matt in their matching hoodies.

*Excludes Munchables with Milk and Cat Milk Replacement