General Questions

  • Do you use artificial flavors or flavor enhancers?

    No. We do not use artificial flavors or enhancers in our products. 

  • Do you also offer grain-free products for cats?

    All of our Munchables are grain-free with the exception of Hairball Control Munchables. These Hairball Control treats contain a malt extract ingredient to support the natural passing of swallowed hair and help prevent hairballs. 

  • Are all products non-GMO?


  • Are your products supplements or treats?

    Both! Our treats are delicious and many offer healthy benefits.

  • Why do you use whey protein?

    It is a high-quality protein with a high biological value.

  • What makes the products functional?

    We use high-quality oils such as linseed oil, safflower oil and canola oil. These aid in key health functions for cats and dogs. 

  • What makes the products palatable?

    Our oil-oil mixture is loved by pets and full of healthy fatty acids.

  • Where can I buy products?

    You can inquire at your local pet store or check on Amazon.com. You can also check out our Where to Buy page. 

  • Where can I find Simply Kind Hearted products in store?

    You can find us in the treat aisle at most stores but some retailers may place us in the supplement aisle.

  • Why don't you use animal protein?

    We use whey protein for optimal nutrition and universal appeal. Whey protein is highly digestible with 20 essential amino acids supporting the health of your fur baby.

  • Do your products have sugar added?

    Most of our products have no added sugar. 

  • Is your packaging recyclable?

    Yes! We use aluminum tubes for Squeezables and paper for boxes that is fully recyclable.

  • What is so important about the fats/oils/fatty acids contained in the product?

    Fats and fatty acids make an important contribution to the health of the cat. Fats themselves mainly provide energy. If these are available in excess, they are created as storage fat and make you overweight.

    Fats also enable the absorption of fat-soluble vitamins A, D, E and K. They isolate and protect organs against the cold and promote the health and well-being of the cat.

    Fatty acids are a building block of fats. Cats especially needs two fatty acid—linoleic acid and arachidonic acid. The need for arachidonic acid decreases with age, but especially for kittens up to the eighth month, arachidonic acid is important. An undersupply of these fatty acids will be reflected, for example, in dry skin and dull fur. Arachidonic acid is only found in animal fats, but not in plant food.

    There are two types of fatty acids:

    Saturated fatty acids
    Saturated fatty acids are the most important source of energy. They contain significantly more energy (calories) per unit of weight than proteins or carbohydrates, for example.
    The storage fat of mammals consists only of saturated fatty acids, not unsaturated fatty acids.

    Unsaturated fatty acids
    Unsaturated fatty acids perform important tasks in metabolism. For example, they are an important part of the cell walls, promote skin and hair health, suppor vision, lower blood lipids and have a positive effect on the nervous system. The group of unsaturated fatty acids includes the well-known omega-3 and omega-6 fatty acids, which are essential. Essential means that these fatty acids can either not be produced by the body at all or cannot be produced in sufficient quantities and must therefore be ingested with food. These are mandatory since they cannot be replaced by any other nutrient.

    Unsaturated fatty acids are mainly contained in cold-pressed oils (e.g. linseed oil, hemp oil, black cumin oil, walnut oil, evening primrose oil, fish oil).

    There are single and polyunsaturated fatty acids, which can be assessed differently in terms of energy. With polyunsaturated fatty acids, more energy is required in the metabolism to break the bonds.

  • Why should I use Simply Kind Hearted products?

    Basically, high-quality complete feed today meets requirements and is sufficient for the daily feeding of your four-legged friends.
    However, the information on the different needs for nutrients, minerals, vitamins and fiber are only generalized average values ​​from which one cannot conclude the individual needs of the cats. As a result, it can never be 100% guaranteed that the cat will get everything it needs with the daily staple food.
    This is reinforced by the fact that most of the time, not only a single feed is fed, but a combination of different complete feeds and snacks.

    In addition, there are always circumstances in the life of every cat, such as age, illness or external influences that trigger stress, through which the demand curves of the individual nutrients can fluctuate.
    With our products as supplementary feed, you can generally ensure that these fluctuations are always covered and that the cat is supplied with all the necessary nutrients. In this way, you increase general well-being, vitality and the body's defenses and make an active contribution to keeping your cat healthy.

    In addition to this general "basic coverage", there are also supplementary feeds with special ingredients that can be used to support the cat in specific situations, e.g. digestion problems, acute or chronic stressful situations, problems with urinary stones or others.

  • Are your products vegetarian?

    Yes! All of our treats and cat milk are vegetarian.

  • Are your products vegan?

    All of our Squeezables are vegan with the exception of Radiance Squeezables for cats due to the cheese ingredient. 

  • Can I feed Simply Kind Hearted treats daily?

    Yes, all of our products are meant for daily use.

  • Where do your vitamins come from?

    Our vitamins come from Europe. 

  • How can I prevent hairballs in cats?

    You can use our Hairball Control Squeezables or Hairball Control Munchables to support the natural passage of swallowed hair and help prevent hairballs. 



Cat Milk Replacement

Need more help?

If you need further help or need more information about one of our products, please don’t hesitate to contact us.